A cozy, modern website for a locally owned pizzeria in Kansas City looking to reach more local eaters and boost SEO visibility for out-of-town tourists searching for great eats. The design blends brand personality with strategic UX to support business goals.

Strategy Highlights:

• Targeted local SEO structure to attract tourists searching “pizza near me” or “Kansas City Italian food”

• Mobile-first layout optimized for quick menu access and reservation booking on the go

• Streamlined navigation to guide users from homepage to key actions like viewing the menu or booking a table

• Playful, brand-aligned microcopy to build connection and differentiate from chain competitors

• Clear content hierarchy designed to highlight bestsellers, testimonials, and location info without overwhelming visitors

• Consistent visual identity using earthy tones, bold typography, and authentic imagery to build brand trust